Personal Shopper Branding and Rebranding Made in Italy

Stefano Celsi (September 22, 2015)
2015 was the year of the iconic ‘80s designer logo comeback, We saw American designers like Calvin Klein or DKNY back in fashion in a major way. There’s nothing better than Italian powerhouses like Moschino and Valentino to take center stage. Since Valentino Garavani retired in 2008, the brand has lived a glowing second life, maintaining their classic, remarkable signature style, like Rosso Valentino. The irreverent and controversial brand is remixing new trends with classic Moschino must haves like denim luxury and its leather accessories...

1) Extraordinary Knitwear


Italians aren’t all about vintage and old glam; they’ve also been known to encouraging new designers of note. Like Ada di Vincenzo, who grew up surrounded by artists and, after graduating from the prestigious Politecnico di Moda in Milan, moved first to London then to New York where she had unique experiences working for some of the world’s best magazines and fashion houses. Ada since decided to launch her own brand. With fall on the way,there’snothing better than a quality Italian made knit to keep you warm, like the one pictured below from this new upcoming Italian designer. It’s another made in Italy must have.

2) Urban Femme Fatale

Only a year ago Jeremy Scott took his enfant terrible street style to Milan’s Moschino headquarters. This year’s fall/winter collection is made for the rough and tough urban woman who likes to play with denim couture and gold and leather goods. If it’s hard to miss the giant Moschino logo on the goods, then it’s impossible to miss the bright, aggressive colors of the clothes. 

3) Italian Gentleman 

Veronica Etro defined her fall col- lection with two words: “Controlled Maximalism.” “[I] mixed a lot of different materials in each piece, creating a textural 3-D quality,” she said. The beautiful suits are tailored for the contemporary man who’s not afraid to add sensibility and new materials to his wardrobe, honoring this Italian house’s extraordinarily rich tradition.

4) Romantic Flower Power

Rome-based Valentino designers Maria Grazia Chiuri and Pier Paolo Piccioli are often inspired by their Italian heritage. This collection’s muses are none other than Sandro Botticelli’s La primavera and pop artist Giosetta Fioroni. These oversized dresses with romantic prints and a dash of boho chic are remarkable.

5) Style on Your Shoulder

This season, backpacks have become a statement.This ’90’s fashion revival is not just a passing fashion mood, it seems to have caught up and keep expanding. In our fast- paced world, we have to carry our life around with us, making it hard to be stylish and practical. Good thing Italians are brilliant matchmakers. And this Valentino backpack is a matc made in heaven: luxurious details like butterfly prints married with high quality Italian material. We think it’s a must—don’t you agree?

6) Bauletto Forever
Luxurious, Feminine, Fatale

Miuccia Prada is the ultimate fash- ion icon. This year the legendary brand – first established in Milan in 1913 – has remixed and revisited a classic. It’s called the Prada Inside bag and it’s the main bag being launched for the 2015 fall/winter collection with its très feminine pastel colors. The main feature of the Inside bag is its “bag-inside-the-bag” lined with Napa leather. The bags themselves are made with leather, snake and crocodile skin.