Ferrari has been an iconic name in the world of motoring for 70 years. The company is now taking some time to celebrate its accomplishments over the past seven decades.
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In conversation with Ferrari’s vice-president of design, Flavio Manzoni. How is a new Ferrari born? Synergy between designers, engineers, and technicians is at the heart of the famous Maranello automaker’s continued success. At Ferrari Design they have adopted a special method that allows designers to step outside their purely stylistic roles and have a say in selecting projects, the common goal being the manufacture of excellence.
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Ferrari’s head of design Flavio Manzoni talks about design, tradition, innovation, and the courage to experiment. He also shares his thoughts about working in Italy and abroad, his fascination with New York’s cultural melting pot, and the importance of staying true to one’s roots while looking ahead to our globalized future.
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The Ferrari F12berlinetta has been awarded the Golden Compass, the most important design distinction established back in 1954. Accepting the award on behalf of Ferrari was Flavio Manzoni, Senior Vice President of Design of the automotive house of Maranello.