When one thinks of Italian sport, the first thing that comes to mind is
soccer. Soccer may be in the spotlight during the whole year, but when May
comes around another sport manages to put soccer in second place.
It is an ancient sport with international diffusion: cycling.
You chose: giro d'italia
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The TD Five Boro Bike Tour is just around the corner, and it’s cruising in Italian style -right in time for the Year of Italian Culture in the United States. This year, the tour has partnered with Gran Fondo Giro d’Italia to offer the thousands of cyclists preparing for this weekend tour with a taste of the century-old Italian race.
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The yearly New York City-wide cycling tour becomes more glamorous as it partners with Italy’s Gran Fondo Giro d’Italia and Italianizes its VIP rider package.
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Colavita, a world renown Italian food brand promotes healthy lifestyle not just by providing nutritious food to the world. With the creation and quick growth of a cycling team called “Team Colavita” they aim to spread the concept of healthy living. "Team Colavita" started as a small initiative and in 12 years expanded quickly all over the US in a very successful sport and marketing project for amateur and professional men and women cycling teams.