Top Fashion, Top Deals

Natasha Lardera (June 12, 2011)

Promoted by the Italian Ministry of Economic Development and organized by the the Italian Trade Commission, SHOP ITALY NYC celebrates Italian top quality and unique heritage during an exciting, month long series of consumer shopping events, restaurant experiences and special promotions throughout the Big Apple. SHOP ITALY NYC is all about top fashion and design the Italian way.

Who doesn't like a one of a kind, really amazing shopping promotion? You don't need to be a shopaholic to be at least intrigued and curious to know more. What kind of promotion? Something that involves Italian high fashion, top quality design and scrumptious food. We got your attention, right? You need specifics, we understand that and here they are.

The American capital of style, New York City, is about to host the first edition of SHOP ITALY NYC, a month long series of shopping events held in the city's finest Italian boutiques, retail stores and restaurants. Promoted by the Italian Ministry of Economic Development and organized by the the Italian Trade Commission, SHOP ITALY NYC “will provide a dynamic experience throughout the city and encourage consumers to visit and shop Made in Italy, " said Mr. Aniello Musella, director of Italian Trade Commission in New York.

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Meatpacking Events - 15 & 16 June
Madison Avenue Events – 22 & 23 June
Madison Avenue Events – 29 & 30 June
Soho Events – 6 & 7 July

Throughout the month-long promotion, every Wednesday and Thursday starting at 5 p.m. (and up to 8 p.m.) shoppers can kick off their night at SHOP ITALY NYC’s VIP Hospitality Tents located in the evening's designated area: in the Meatpacking District at Gansevoort Square on June 15 and 16; on Madison Avenue between 63rd and 64th Streets on June 22, 23, 29 and 30, and in Soho at the corner of Spring and Greene Streets on July 6 and 7.

Soho, the Meatpacking District and Madison Avenue are by far the city's most fashionable neighborhoods and top shopping destinations. Soho rose to fame as a neighborhood for artists during the 1960s and 1970s, when the spaces vacated by old factories were converted by artists into lofts and studios. Soho is now home to many of the best designers in the world who sell their work out of charming boutiques in a stress free atmosphere. The Meatpacking District is an old industrial area in the Far West Village that has transformed in just a few years from an area with over 100 meatpacking facilities serving restaurants and food shops throughout NY into an area of trendy restaurants, shopping boutiques, art galleries, night spots, and cutting edge hotels. Madison Ave is a classic. This avenue has welcomed the world's most upscale boutiques, jewelers and hair salons for what seems to be forever. With most of the shopping on Madison being located between 57th Street and 80th Street, there are plenty of luxurious shops to choose from that will satisfy all of your retail needs. Italian designers have chosen these top notch neighborhoods to showcase their products in a successful communion between the city's unique architectural style and Italy's high quality design.

During SHOP ITALY NYC participants can meet up at the VIP Hospitality Tents to enjoy complimentary Italian food and beverages offered by PIZZA ROMA and SERAFINA RESTAURANT. Here they will also be given maps featuring the participating retailers and a list of the events held as well as their own VIP Shopper Card which will give them access to special promotions being offered at the participating stores.

The extensive list of participants includes wolrd renown names presented here in alphabetical order:

Retailers:Beretta [3], Brics [4], Bucellati [5], La Camiceria Italiana [6], Claudia Ciuti [7], Damiani [8], Davide Cenci [9], Etro [10], Fratelli Rossetti [11], Frette [12], Furla [13], Galo Shoes [14], Geox [15], Giuseppe Zanotti [16], Il Bisonte [17], Krizia [18], La Perla [19], Luca Luca [20], Marina Rinaldi [21], Massimo Bizzocchi [22], MaxMara [23], Michele Negri [24], Monnalisa [25], Moschino [26], Officine Panerai [27], Paul & Shark [28], Pratesi [29], Philosophy di Alberta Ferretti [30], Silvano Lattanzi [31], Solstice [32], Sportmax [33], Tincati Milano [34], and VBH Luxury [35].

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Restaurants:

Barolo [36], Bice [37], Eddie's Pizza Truck [38], I Tre Merli [39], La Bottega [40], La Gazzetta [41], Macelleria [42], Nello Restaurant [43], Serafina [44], Soho Wine & Spirit [45] and Villa Pacri [46].

Art & Design:
Alessi [47], Bisazza [48], DOM [49], Fontana Arte [50], Industria Superstudio [51], Kartell [52], Listone Giordano [53], Luceplan [54], Poltrona Frau [55], Scavolini [56], Sicis [57], Smeg [58] and Technogym [59].

We're pretty sure we still have your attention, and all there is left to say is yes, your shopping dreams are about to become true.

Information on SHOP ITALY NYC events including a retailer map and details of promotions in association with Italian brand sponsors can be found at the Italian Trade Commission website www.FashionItalianStyle.com

[60]Event sponsors
RUFFINO [61] & MARTINI [62] will recreate an authentic Italian lifestyle experience with a dedicated Prosecco and Aperitivo Bar. RUFFINO [61] will serve their recently launched PROSECCO DOC [63] while iconic Italian brand MARTINI [62] will offer signature Aperitivo Cocktails.

Additionally, shoppers will have the opportunity to experience more of the Italian lifestyle with ALITALIA [64] when they enter to win a trip for two to Italy's fashion capital, Milan at www.fashionitalianstyle.com. Uniformed ALITALIA [64] staff will be on-hand at the VIP lounges each night where shoppers can enter to win the sweepstakes as well as learn about Alitalia's new Business Class Cabin.

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