The relationship between graphic design and publishing spans throughout the twentieth century, presenting several artists who have imprinted many editorial series and entire publishing houses with their individual graphic trait. Suffice to mention Ferenc Pinter and John Alcorn.
During the last decade this tradition was revitalized by the breakthrough impressed by Guanda who wanted to standardize their entire graphic content with the work of Guido Scarabottolo, followed by the interesting experiments by Matticchio, Toccafondo, Bologna, Shout, Zagnoli, and many others.